For sale Inquiries to Contact Me.
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For sale Inquiries to Contact Me.
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Tamara Arzumanova Corinaldi
SquaredStories
Women's e-commerce site that uses customer life stories to inspire new product designs.
My Role
I did the UX Design for the responsive e-commerce site that also featured stories of women's lives.
Strategy:
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Define user
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.Research user needs & behavior
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Conduct Interviews
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Competitor Research
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IA
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Test prototypes
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Implement testing results to re-design product
Deliverables:
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Brief of research analysis
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Wireframes
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Sitemaps
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Personas
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User Task Flows
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High Fidelity Prototype
Feature Prioritization to define MVP and future versions
Defining User and Research
SquaredStories users are professional women, ranging in age between 27-65 who have disposable incomes and fast-pace schedules. Below are three of the personas created in defining the customer and customer needs.
After interviewing five women ranging in age between 27-65, I evaluated their user needs and the features the company's competitors offered.
Competitor Feature Analysis
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Establishing Site Structure and IA
 I asked target customers to sort and categorize pages in the most personally comprehensive way and to discuss why they made certain choices. |  I asked target customers to sort and organize pages in the most personally comprehensive way and to discuss why they made certain choices. |  I asked a non-target user to sort and organize pages in the most personally comprehensive way and to discuss why they made certain choices. In this example an outlier was tested to analyze differences in strategy between men and women. |
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 Sketching out IA Wireframes for Tsquared e-commerce site (post-testing and card sorting exercises). |
Sitemaps and User Flows
Initial definition of tasks.
Establishing full flow of site.
Define specific user journeys in detail.
 User's journey through the "Shopping" experiece. |  User's journey through the "Shopping" Experience as a "Logged-In" customer. |
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 User's journey to create a "Custom Order" |  User's journey through the "Our Story" Path. |
Wireframes
Testing
Wireframes were tested using Invision prototype testing by ten women and two men within the targeted age range, inhabiting coastal cities.
Scroll through some of the page designs below.
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